As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important. Video is Imperative Considering it’s a streaming service, a video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially [...]
Ok well if you were on my insiders group that headline would make sense to you. Because you know if you are what that pertains to and yes you have a chance. Shhh, it’s a secret so don’t say anything! Now on to the crux of this post. I am starting a series of webinars (all free of course) that will be helping you in the areas that are currently killing your budget and stopping you from getting money in your bank account. This week’s webinar is at 4PM EST Friday the 12 of August. You can sign up here. What will […]
Extremely Affordable Maybe the biggest benefit of Facebook's live video, and other services like it, is the fact that implementation is remarkably affordable. In fact, business people can start a live stream right from their telephone. This means whether they are at an online community event, discussing a local occurrence or simply providing a quick "how-to" video for fans needing more info on a topic, live video can get the job done without breaking the bank. Delivers Sense of Urgency Promoting 101 dictates that creating a sense of urgency will lead to fast results. When users know something isn't going [...]
PREMIUM CONTENT In our latest webinar, we're talking about webinars and how you can use them to generate profit for your business. We have discussed a lot of things like why webinars are great and efficient way to present and share your ideas with the world. If you'd like to watch the replay of this webinar, it's now available. You can also download the presentation for free using the link provided below.
Online streaming and DVRs may have made productive tv ads more difficult, but they didn't make them impossible. With the right marketing strategies, you can turns short televised advertisements into real marketing potential. Gives the Brand Character People want to hook up to a brand, and a tv advertisement gives local business owners the chance to do this. Make the ad personable. After all, research has revealed that brands that build a connection with consumers can successfully charge more than their competition. Work towards making a bond, through emotion or humor, with television viewers. Tv Advertising campaigns Target Specific Audiences [...]
This guideline won't apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not promptly engage them. Adding a lot of time to this only increases the chances they will close the page. Focusing Too Much on the Purchase The definitive goal of video marketing is to bring in new business, but it is essential to not make this so obvious. People are not going to be considering videos that equate to nothing more than several minutes [...]
In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019. Other significant video marketing statistics worth noting are: • 81% of people feature their video on their brand website • 52% of marketers believe video marketing is effective for brand awareness • 67% of marketers found video marketing somewhat successful Numbers like these suggest that video marketing is something marketers shouldn't ignore, especially those who are responsible [...]
Why should I use Facebook video? Does video on Facebook add any value to my business? The answer is a big YES! And here’s why… According to a study by Social Bakers, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads. 1. Re-purpose Existing Content Business owners on Facebook often feel [...]