Social Media Marketing / 22 posts found

3 Tips Local Businesses Can Use to Market on Snapchat

by Joe The Goat Farmer
Snapchat allows you to send videos of events, such as product launches or local event promotions, to fans that couldn't attend themselves. Even taking a few minutes to send out a "100th customer" celebratory video can get attention. There are over 4 billion video views on Snapchat per day, so you know at the very least some of your followers will take note of these events. Make use of Other Platforms to Bring On Followers Most people do not seek out local businesses when playing on Snapchat. Sure they might search for corporations like Nike or IBM, but a local [...]

3 Social Media Marketing Myths That Could Kill Your Business

by Joe The Goat Farmer
Also keep in mind that Facebook users often have other social media accounts, and they might engage with businesses more on a different platform. By simply working with as many social sites as possible, you will be ensuring maximum exposure. Social Media Marketing Reveals Too Much Some marketer's fear that using a great social media strategy will mean their competitors will learn company secrets. While it is true that other businesses can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leader rather [...]

Content Curation vs Original Content: The Battle In Social Media Marketing

by Joe The Goat Farmer
You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the "Social Media Growth Basics", I realized how important it is to be fully aware of where and when it makes sense to use other people’s content. And you need to be aware what results from social media marketing you will never get [...]

3 Marketing Apps That Make Small Businesses Prosperous

Since Apple alone has 1.5 million apps, you can actually believe that there really is an app for everything. Thankfully, many of these apps can do great things for your company, and the aforementioned have proven time and again to get results. Apps are a fantastic technological advancement, and you should always use the newest technology to benefit your company. Here are some marketing apps for your business 1) Hootsuite for Small Businesses Social media is taking over the world. Actually, social media giant Facebook is the second most visited website online. This should make the basic need of social [...]

3 Social Media Habits You Should Always Avoid

by Joe The Goat Farmer
One of the most popular and damaging mistakes businesses make on social media is purchasing followers. You might look impressive when people see a large following, but you will also be left with several fake profiles that never engage with the page. Facebook and other sites select how many fans to serve your post by how many are engaging with it, and if you have fake followers being served these posts, it is nearly guaranteed that no interaction will occur. Here are the top 3 social media habits you should avoid Buying Fans or Followers Paying for a social media [...]
New Marketing Trends Coming in 2016

New Marketing Trends Coming in 2016

by Joe The Goat Farmer
Marketing is continually changing, and what may have been seen as an excellent promotional medium in the past (ie. newspaper) is probably not so excellent anymore. This is why it is essential to stay on top of marketing trends. Not being aware of what is moving down the marketing wire could quickly leave you behind competitors, but knowing these upcoming marketing trends will put you in the game. Snapchat is Blowing Up Most marketers see the importance of social networking giants and video sites like Facebook and YouTube. Obviously, these sites were once simply undiscovered corners of the web. This [...]

Here is my process for posting to Facebook for myself and my clients

I used Postplanner for a long time as it was able to find viral content and I was able to schedule it all. I was paying a lot of money to Postplanner for automating a lot of the content to my Facebook pages as well as my client pages. But I dreaded that monthly every time. You see if I can help it I try to buy lifetime licenses for everything but there was no way to gain the functionality of Postplanner without having a monthly payment to deal with. But last year I got lucky and became a charter [...]
6 Quick and Easy Ways to Increase Website Traffic

6 Quick and Easy Ways to Increase Website Traffic

Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic. 1. Improve your website's SEO (Search Engine Optimization) A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's [...]
How To Handle A Social Media Crisis

How To Handle A Social Media Crisis

by Joe The Goat Farmer
Today, we're going to share to you a post about handling social media crisis. This is a nice tip for managing company's reputation by Social Media Examiner. Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In this article I’ll share four tips on how to effectively deal with a social media crisis. What’s a [...]
Social Media Marketing Mistakes You Should Avoid

Social Media Marketing Mistakes You Should Avoid

by Joe The Goat Farmer
Marketing on social media networks offers business owners the opportunity to advertise their brand to a widespread audience. Internet marketers put in quite a lot of effort in the hopes of building and improving the visibility, and reputation of their respective brands. When marketing online some businesses might feel overwhelmed and make mistakes that hurt their efforts. Here are a few examples of social media marketing mistakes and what you can do to avoid them #1. Buying Likes or Followers This is something some businesses do to increase their perceived value. By doing this it might appear that you are winning [...]