Small Business / 29 posts found

Why Some Companies Avoid Pay-Per-Click Advertising

by Joe The Goat Farmer
The beneficial feature of PPC ads is that you will only be charged if someone actually clicks on your ad. As it so happens, though, this can be a blessing as well as a curse. Even if the consumer does not make a purchase after clicking your ad, your enterprise will still pay. A whole lot worse, someone could mistakenly click the ad and you will still be charged. Many organizations dislike these odds, so they stay clear of PPC. Pay-Per-Click Ads and Why Some Organizations Hate Them Takes Time for Results In addition to the time necessary to set [...]

Webinar JEO – Goto Webinar Killer?

Product Name: Webinar JEO Webinar Software Product Description: Webinar JEO is designed to be a full functioned webinar and live streaming software, allowing you to do ‘one to many’ style presentations to an unlimited number of people. Unlike other competitors in the Webinar space, Webinar JEO has no limitations on the number of people that can attend an event. Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s [...]

Tips for Local Businesses on Using Press Releases

by Joe The Goat Farmer
Focus on Search Engine Optimization Having a very good headline and injecting quotes can make a press release good, but this will be for naught if you fail to include SEO techniques. After all, over half of Americans search on the internet as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release much easier, it will build upon your site's search engine results. Related: SEO HACKS: 3 Bad SEO Habits You Need To Break Today Automatically Get Down to Brass Tacks When you're [...]

3 Lessons Game of Thrones Teaches About Marketing

by Joe The Goat Farmer
Arya Stark's depart from King Landing only led to being taken by Harrenhal, followed by getting away again and tagging along with the Brotherhood without Borders. That was prior to running off and being captured by Hound. The point here is that she continuously adapted. Local businesses, in their online and offline marketing, must abide by the same rule. If a web marketing strategy is not working, switch it. If something newsworthy happens that allows a little bit of real-time marketing, take advantage. Being adaptable is the only technique to survive. Related: 3 Marketing Apps That Make Small Businesses Prosperous Never [...]

3 Marketing Apps That Make Small Businesses Prosperous

Since Apple alone has 1.5 million apps, you can actually believe that there really is an app for everything. Thankfully, many of these apps can do great things for your company, and the aforementioned have proven time and again to get results. Apps are a fantastic technological advancement, and you should always use the newest technology to benefit your company. Here are some marketing apps for your business 1) Hootsuite for Small Businesses Social media is taking over the world. Actually, social media giant Facebook is the second most visited website online. This should make the basic need of social [...]

Marketing Tricks to Attract Socially-Conscious Consumers

by Joe The Goat Farmer
Every small town or large city in America occasionally has events centered on being socially responsible. It may be anything from a fundraising event to a school supplies drive, and this presents a way to be noticeably socially responsible for those who find themselves watching. Taking part in these events will garner attention for your small business, and this name recognition will pay off big in terms of socially-conscious consumers. Related: What You Need to Be A Successful Start-Up Business Here are 3 marketing tips to attract socially-conscious consumers #1 Pony Up Money for Social Responsibility Wherever your neighborhood company is [...]

Here is my process for posting to Facebook for myself and my clients

I used Postplanner for a long time as it was able to find viral content and I was able to schedule it all. I was paying a lot of money to Postplanner for automating a lot of the content to my Facebook pages as well as my client pages. But I dreaded that monthly every time. You see if I can help it I try to buy lifetime licenses for everything but there was no way to gain the functionality of Postplanner without having a monthly payment to deal with. But last year I got lucky and became a charter [...]
How an Early PR Campaign Can Help Your Business Grow

How an Early PR Campaign Can Help Your Business Grow

by Joe The Goat Farmer
A large number of start-up companies or businesses avoid investing some of their resources into early public relation campaigns mainly because they want to keep their competition in the dark and of course to ensure that their ideas can't leak out and get stolen by somebody else. However, they also miss out on a lot because they skip the early public relation campaigns. Here are some reasons why early PR is beneficial to start-up businesses: Get your target market hyped and curious: Have you ever seen an ad that got you curious and excited but you had no idea what [...]
What You Need to Be A Successful Start-Up Business

What You Need to Be A Successful Start-Up Business

by Joe The Goat Farmer
Starting your own company or business is a huge step that any individual or group of people can take. The most important part of this big step is your mindset going into it. Nothing should come between you and the success of your business. Small actions done everyday can aid your efforts in the long run. Let's talk about the main points: Passion - Investing a large amount of time, money, and resources into something you are not even remotely interested in, is probably not a wise move. It might be lucrative and get you the revenue you desire but [...]
What Do Customers Want to See In a Business

What Do Customers Want to See In a Business?

by Joe The Goat Farmer
Today we see businesses that thrive and grow a lot because of their customers. The secret behind their success is simple, they focus on their customers. Did you know that customers expect a lot from the business or company that they transact with? Here are a few core aspects that customers want to see in a business or company they deal with. A Business That Adapts Almost every business owner is aware that keeping your existing customers is relatively easy and far less expensive compared to attracting or getting new customers. The core aspect of retaining your existing clients is [...]