Blog / 159 posts found

3 Ways to Exponentially Increase Your Email Marketing List

by Joe The Goat Farmer
Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn't hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. 1. [...]

3 Mistakes You Must Always Avoid with Referral Marketing

by Joe The Goat Farmer
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to influence this type of behavior, but if you’re making the following customer referral mistakes, you’re hurting your business. 1. Not Offering Incentives Word of mouth has long been a trusted form of marketing, but in many cases, people aren’t going to do it just out of the goodness [...]

Is Your Content Marketing Failing? This Could Be Why

by Joe The Goat Farmer
There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making the following content marketing mistakes can be just as damaging. 1. Content for Content’s Sake It’s important for businesses to consistently put out content. This keeps engagement high and lets consumers know that the company is an expert in its field. This doesn’t mean, however, that content [...]

Facebook Group Marketing: Targeted Promotion Without Paying

by Joe The Goat Farmer
Any local business owner who hasn't recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count – which was seven years ago – the targeted potential is limitless. Know the Rules Before marketing in Facebook groups, it’s important to know each group’s rules. Some don’t allow direct promotion, and some admins will get upset if something is posted more than a [...]

What Hulu Can Teach Local Businesses About Marketing

by Joe The Goat Farmer
As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important. Video is Imperative Considering it’s a streaming service, a video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially [...]

Content Marketing Trends that will Make 2018 Great

by Joe The Goat Farmer
While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year. Unfortunately, only 22 percent of marketers consider themselves very successful at content marketing, but the following trends could help change that. Using Social Influencers Corporations have been using social influencers since the dawn of marketing, but it’s not necessary to have a commercial with Brad [...]

3 Tips for Successful Marketing at Trade Shows

by Joe The Goat Farmer
Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following. 1. Promote Ahead of Time Via Social Media One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know [...]

3 Customer Loyalty Plans that Actually Work

by Joe The Goat Farmer
Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips to hang onto their best clients. 1. Create a Customer Loyalty Program One of the quickest and most utilized methods of garnering customer loyalty is through a simple loyalty program. These once were nothing more than “We’ll punch your card for each purchase, and on [...]

How Local Businesses Can Market at Community Events

by Joe The Goat Farmer
People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits. Sponsor Something Locally Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply [...]