Blog / 158 posts found

3 Tips To Start Building Better Backlinks

3 Tips To Start Building Better Backlinks

by Joe The Goat Farmer
Do you know how valuable links are? Links help users find information and pages, and give writers the ability to share pages and information with their readers. You might also want to know that they are helpful for SEO as well. So how do you build better links? How do you get more of them? To get started building better backlinks, try out these tactics. 1.) Unlinked Brand Mentions It’s pretty common for a company’s brand to be discussed online without anyone in the discussion referencing the website or their contact information. As marketers, we can reach out to these [...]
Index Your Content Faster With the Fetch as Google Tool

Index Your Content Faster With the Fetch as Google Tool

by Joe The Goat Farmer
Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular basis and finds to be extremely beneficial are the Crawl Errors report and Sitemap submission tool. Amongst the toolkit is the Fetch as Google option, which also gives users an opportunity to submit their URL to the index. Surprisingly, this tool is often under-utilized by bloggers, webmasters, and SEO strategists. This is a convenient way to speed things up considerably if you have new content that [...]
How to Hire Freelancers Who Make Your Content Better

How to Hire Freelancers Who Make Your Content Better

by Joe The Goat Farmer
Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another employee. Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed basis, while avoiding the overhead that accompanies permanent staff. Above all, you’ll get the talent and experience that fit your project. Freelancing is more popular than ever, so the talent pool is immense. This means you need to know how to find, hire, and work with the [...]
How To Establish and Build Up Trust On Social Media

How To Establish and Build Up Trust On Social Media

by Joe The Goat Farmer
Across the globe, almost every single brand has a presence online via social media. That could mean they advertise online via social networks, send out promotional offers, host webinars, etc. With all the advertising out there, do you think people get tired of all the ads they see left, right and center? The answer to that question would be "yes". Think about this for a second, how do you get the attention and interest of your readers or subscribers? You get it by earning their trust. There are a lot of factors that affect the loyalty, size, or engagement rates [...]
3 Emails your Business Should be Sending to your Subscribers

3 Types Of Email Marketing Tactics That Can Help Your Business Grow

by Joe The Goat Farmer
Let's talk about how frequently you should send them and how to execute them successfully. Do you have emails scheduled to be sent out at set times in a day like clockwork? Or are they being sent out kind of sporadically? How many types of emails do you send out? Do you have a variety emails for every transaction? every occasion? Think about it for a second. You want to establish an open relationship with your customers, readers and or leads. You want to build rapport, educate them and of course make some money while doing all that. At this [...]
6 Persona-Driven Steps To An Effective Content Marketing Strategy

6 Persona-Driven Steps To An Effective Content Marketing Strategy

by Joe The Goat Farmer
You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothing. Zilch. Uh-oh. 83% of marketers cite lead generation as their top goal for b2b content marketing, but when the focus is on driving enquiries, it’s easy to get caught up with too much product promotion. If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer [...]
10 Reasons Why You Should Use Google Hangouts For Your Business

10 Reasons Why You Should Use Google Hangouts For Your Business

by Joe The Goat Farmer
Have you heard about Google+? Have you signed up already? If you haven't, you are missing out on a very powerful business tool. One of the best features Google+ has to offer is Google Hangouts. It enables you to host a video chat with one or more people that are part of your Circles. (A Circle is a group of people with similar interests or something in common. For example, you could set up a Google+ Circle for your favorite baking tutorials, another circle for technology related bloggers, another circle for current news events, and so on and so forth. [...]
Top 5 Tools for Internet Marketers

Top 5 Online Marketing Tools For Internet Marketers

by Joe The Goat Farmer
Today's world being connected via the internet, it is near impossible to overlook the relevance of online and digital marketing efforts to aid in the success of your business venture. Corporations or companies are taking hold of cyberspace in response to their customers, link up with leaders of the industry, and to share with the rest of the world the story of their brand and what they stand for in a sincere, visually appealing, engaging and creative methods. Online marketing offers the opportunity to market and manage your campaigns in real time. You can see if they work or not [...]
Content Marketing Bundle of Awesome – 11 eBooks for Better Content Performance in 2015

Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

by Joe The Goat Farmer
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” and “to what end”? Solving the strategic thinking issue is essential for creating a strategy and one way to do that is to tap into industry thought leadership to identify trends, best practices and examples of what content marketing success looks like. Reconciling those observations and insights [...]
6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

by Joe The Goat Farmer
If you are not on the ball on your email campaigns, you still have some work to do. Nowadays, with other inbound marketing outlets that they can use, most marketers may not realize the importance of email marketing anymore. You might be saying to yourself, "I already have a great presence on Twitter, Facebook, LinkedIn, etc..." "I have a very popular blog site with relevant how-to articles, and news content." My website homepage is also already optimized for desktop and mobile." But consider this, would you let those leads that you could have gotten via a successful email marketing campaign [...]