Mobile Marketing / 5 posts found

The Mobile Marketing Mistakes that Hurt Local Businesses

by Joe The Goat Farmer
Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. If a local business owner is making the following mobile marketing mistakes, though, they’re doing themselves a huge disservice. Offering Content that Doesn’t Match Mobile QR codes, mobile ads, and text messages are all ways to reach people on their mobile devices. It’s important to recognize, though, that not [...]
New Marketing Trends Coming in 2016

New Marketing Trends Coming in 2016

by Joe The Goat Farmer
Marketing is continually changing, and what may have been seen as an excellent promotional medium in the past (ie. newspaper) is probably not so excellent anymore. This is why it is essential to stay on top of marketing trends. Not being aware of what is moving down the marketing wire could quickly leave you behind competitors, but knowing these upcoming marketing trends will put you in the game. Snapchat is Blowing Up Most marketers see the importance of social networking giants and video sites like Facebook and YouTube. Obviously, these sites were once simply undiscovered corners of the web. This [...]
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons Looks Like It Says Moovweb

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

by Joe The Goat Farmer
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily. While social media usage on mobile is extremely high, users tap sharing buttons approximately 33 percent less often that they do on desktop. The upshot? Brands seeking to raise awareness of their products or services via social share buttons must [...]

3 Things to Make You Smarter About Your Mobile Strategy in 2015

by Joe The Goat Farmer
Since the SEO world is buzzing about Google rolling out the mobile-friendly update, here's a curated content from Entrepreneur.com that will surely help you with your marketing efforts this 2015.   Mobile advertising has slowly but surely established itself as a leader in digital media strategy, as this channel continues to evolve and innovation abounds. There are now 163.9 million smartphones in the United States alone, and mobile consumption is growing by leaps and bounds each year. If one thing is clear about your marketing efforts in 2015, it’s that mobile should play a major part. What’s still unclear to [...]

How Up to Date are You on Mobile Marketing Strategies?

by Joe The Goat Farmer
  While we're still poised on the cliff of the mobile revolution that we were assured by all the pundits over the past couple of years, the delay does not mean that the outburst of earnings will never ever come. And while are legs might be growing tired from sitting still and our expectancy winding down as we reallocate our time and money back into tested earnings generators, that does not imply it's time to reject the power of mobile marketing. Mobile Marketing deserves it Depending on the Entry Level The reality is that mobile users have actually been shown [...]