Email Marketing / 12 posts found

3 Ways to Exponentially Increase Your Email Marketing List

by Joe The Goat Farmer
Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn't hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. 1. [...]

Why Is Emoji Marketing a Real Thing?

by Joe The Goat Farmer
If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It might be hard to understand why, but these little icons can actually make a marketing strategy more effective. Improved Email Marketing Whether or not a local business uses a specific marketing strategy should depend upon data. Just how effective is the strategy? When it comes to [...]

How Email Marketing Can Build Small Enterprise Branding

by Joe The Goat Farmer
Many local businesses already use customer data to send out tailor-made marketing messages. When you've enough data to "know" your clients, you can personalize email marketing messages to highlight the brand attributes that are most significant to them. #1 Deliver The Brand Inside The Email When sending out emails, most small businesses want to just get the message across. On occasion, this results in some companies sending out simple text-based emails. Avoid getting this simplistic. Be sure every email sent boasts the brand's voice, core values and even the slogan and logo. Brand building will need to be consistent across [...]

Email Marketing Styles Small Businesses Need to Know

by Joe The Goat Farmer
You may ponder, what is the purpose of inserting video straight into emails when you can just provide links to videos? The answer rests in consumers' ability to concentrate on one item. When a message recipient needs to leave your message to view a video, especially on sites like YouTube, they're inundated with additional videos, ads and various visual stimuli. Because this is distracting from the message, marketers are starting to really rely more heavily on in-email videos. Here are some email marketing trends you'll need to know Larger Focus on Personalization It takes merely one non-focused email for a [...]
6 Quick and Easy Ways to Increase Website Traffic

6 Quick and Easy Ways to Increase Website Traffic

Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic. 1. Improve your website's SEO (Search Engine Optimization) A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's [...]
How to Grow Your Email List with A Great Newsletter

How to Grow Your Email List with A Great Newsletter

by Joe The Goat Farmer
With majority of marketing efforts being done through social media networks, some marketers forget to utilize the power of a newsletter. Building your list and using the power of newsletters to reach out to your subscribers, fans and followers makes great business sense compared to posting business related news on Facebook. A newsletter does not need a whole lot of time and effort, it doesn't even have to be lengthy. A good newsletter is just a concise write up to let your readers, fans and followers know what is going on with your company. The key thing you have to [...]
Compose Better Emails To Get Better Results

Compose Better Emails To Get Better Results

by Joe The Goat Farmer
In the business world, email has become the primary means of communication. To some extent it even replaces real world interactions like face to face meetings in the conference room. Think about it, how many people have you sent emails to or communicate back and forth via email but have never actually seen or met? A surprisingly high number? Read on. This fact is true especially for marketing emails. Emails are sent and received from loyal long time customers, new customers as well as potential customers. Each email that you send out to them will make an impression on them [...]
Why Invest More Time With Emails Than Social Media

Why Invest More Time With Emails Than Social Media

by Joe The Goat Farmer
Have you ever wondered which is a better platform for marketing? If you were only able to pick one, would you go with email marketing or social media marketing? The comparison between the two might surprise you. Read on to find out more about which approach is more "bang for your buck". If you think about it, email is still widely used by a large number of people and businesses. Smart marketers know this fact and work hard to generate their traffic and leads from it. Have you considered the quality versus quantity of those leads? When using emails you [...]
3 Emails your Business Should be Sending to your Subscribers

3 Types Of Email Marketing Tactics That Can Help Your Business Grow

by Joe The Goat Farmer
Let's talk about how frequently you should send them and how to execute them successfully. Do you have emails scheduled to be sent out at set times in a day like clockwork? Or are they being sent out kind of sporadically? How many types of emails do you send out? Do you have a variety emails for every transaction? every occasion? Think about it for a second. You want to establish an open relationship with your customers, readers and or leads. You want to build rapport, educate them and of course make some money while doing all that. At this [...]