Branding / 2 posts found

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

3 Ways a Small Business Can Actually Rebrand Itself

by Joe The Goat Farmer
Every entrepreneur devotes extensive time and dough to build up their company's brand, but occasionally, it becomes essential to rebrand. This could be necessary for many reasons, but the underlying cause isn't important. What really matters is how effectively you perform the process. Local business owners will find these tips helpful in this process. Conduct Consumer Research Before implementing a great rebranding strategy, it's important to do a bit of customer research. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of customers. Either way, understanding these individuals will [...]