Blog / 158 posts found

3 Webinar Mistakes That Can Ruin Your Marketing

3 Webinar Mistakes That Can Ruin Your Marketing

by Joe The Goat Farmer
If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few webinar mistakes you must avoid if you hope to create perfect content. 1. Ignoring the Clock It’s okay to have a long webinar. In fact, your subject matter may make it necessary. If this is the case, though, you need to ensure that you advertise that fact. When [...]

3 Content Marketing Tips to Quickly Improve Your Strategy

by Joe The Goat Farmer
If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business but is your strategy everything it could be? These three quick tips will help it get there. 1. Utilize Images Whenever Possible Whether on social media or in email newsletters, images increase engagement. This is a truth that’s been proven time and again. When you aren’t posting blogs or articles, toss up an [...]

Finding Speaking Engagements to Promote Your Business

by Joe The Goat Farmer
Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as an expert in your field and generate leads. For those who have never done this before, here are a few ways to find speaking engagements to market yourself and your business. Act as a Consultant Promoting yourself as a consultant to a company is one of the few ways to snag [...]

3 Offline Marketing Tips that Help Businesses Succeed

by Joe The Goat Farmer
We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent. With that in mind, you should always have these offline marketing tips in the back of your head. Realize that Print Isn’t Dead Sure, there are far more emails sent than letters each day. Like… far more. This doesn’t mean that printed mediums are dead. Whether it’s business cards, direct [...]

Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize. Get Customers to Market for You You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites [...]

3 Marketing Lessons Chess Can Teach Us

by Joe The Goat Farmer
in Blog
Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with "tips" and "how tos" that teach promotional tactics, but these don't work for every business in every situation. Instead of specific strategies, learning basic ideas behind marketing can help regardless of the situation, and looking towards the game of chess to learn how to advertise can provide new insights that work within all industries. Watch Your Competitor’s Next Move One of the most important aspects of chess is paying attention to [...]

3 Simple Ways to Build Additional Website Backlinks

by Joe The Goat Farmer
You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out. 1. Become Philanthropic Digital marketing professionals utilize a variety of tactics to get backlinks to your website. [...]

Online Success Through Offline Marketing

by Joe The Goat Farmer
Online marketing strategies have become a front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are just a few offline marketing tactics that equate to success on the internet. Include Website on Business Card One of the most overlooked methods of increasing online traffic through offline methods is including the website on business cards. While some budding entrepreneurs try to keep their [...]

3 Ways to Exponentially Increase Your Email Marketing List

by Joe The Goat Farmer
Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn't hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. 1. [...]