There are all types of marketing strategies if your company has a shoestring budget. By focusing on the aforementioned, which are popular in 2016, you will save money while still being at the forefront of marketing tendencies.
Make Web page Mobile-Friendly
If your site is not already mobile-friendly, it is time to make the switch. Consumers are increasingly using the internet on smart devices, and many surf the web on these only.
Luckily, it is no longer costly to make this essential change. Low-cost methods like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.
Related: New Marketing Trends Coming in 2016
Commit More into Content Marketing
Even the tiniest of companies can use content creation sites to get relatively economical blogs and articles. In addition, you may create your own content if your writing skills are up to par or you have a tripod and camera.
Content marketing always has been a potentially inexpensive option, but in 2016, it is essential for anyone hoping to save a buck.
Over three-quarters of companies that cater to consumers now utilize content marketing. The truth is, the majority of organizations say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing strategy, because it is where you will be rivaling other businesses.
Utilize Marketing Automation
There are many marketing approaches that require a substantial investment. Certain marketing automation tools, though, don't have to fall into this category.
Tools like Hootsuite allow you to schedule social media posts far beforehand, so you won't need someone available throughout the day to update posts. And since less than 10% of your competition is using automation, you will have a distinct advantage in 2016.
There are numerous marketing ideas for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still lowering costs.