Joe The Goat Farmer

How Local Businesses Can Market at Community Events

by Joe The Goat Farmer
People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits. Sponsor Something Locally Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply [...]

3 Offline Marketing Mistakes Local Businesses Keep Making

by Joe The Goat Farmer
While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing mistakes, though, it can be just as bad as having no offline strategy at all. Not Integrating Online and Offline Marketing Offline marketing certainly has its own individual benefits, but businesses that fail to integrate online and offline marketing are making a mistake. Ways to do this could [...]

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

Office Man – Character Set

by Joe The Goat Farmer
​Terms of Use:All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own. Download

Free Logo Mock Up

by Joe The Goat Farmer
Terms of Use:All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own. Download

Free Facebook Cover Photos

by Joe The Goat Farmer
Terms of Use:All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own. Download

Free Doodle Office Icons

by Joe The Goat Farmer
Terms of Use:All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own. Download Enter your text here...

Free DL Flyer Template

by Joe The Goat Farmer
Terms of Use:All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own. Download

Should Local Businesses Be Using Pay-Per-Click Ads?

by Joe The Goat Farmer
in Blog
Local businesses should at least consider using every marketing technique at their disposal once. In the world of digital marketing, this includes pay-per-click (PPC) ads that charge budding entrepreneurs every time someone clicks on their ads. While the efficacy of PPC ads can vary by business type, industry and location, there are at least a few pay-per-click benefits that owners should consider. No Waiting for Organic Maybe one of the biggest benefits of pay-per-click ads is the fact that they’re immediate. This is likely also why, not too long ago, 72 percent of marketers said they’d be increasing their focus [...]

Why Is Emoji Marketing a Real Thing?

by Joe The Goat Farmer
If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It might be hard to understand why, but these little icons can actually make a marketing strategy more effective. Improved Email Marketing Whether or not a local business uses a specific marketing strategy should depend upon data. Just how effective is the strategy? When it comes to [...]