Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic.
1. Improve your website's SEO (Search Engine Optimization)
A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's search ranking drives traffic towards your website. Making sure your website performs well on Google's search results can help or hurt your online website traffic.
You can employ the services of an SEO agency to help you find and fix key elements to help improve your website's performance in Google's site rankings or if you are knowledgeable you can put in the time and make changes yourself.
2. Invest in Public Relations and Social Media Campaigns
Public relations is probably one of the best and reasonably cheaper ways to attract attention and traffic to your brand and website. The key thing is to create a plan that outlines what you are aiming to do (PR, social media, or link building) and then list the type of content that you want to make for each respective purpose.
Public relations by way of social media is relatively easy. Look to create content that is popular and will spread on social media. If it goes “viral” that is a big plus.
3. Improve your Brand's Credibility
Having a credible website means you get more visitors not only that, you get more return visitors. Getting new people to visit your site is alright but getting repeat visitors as well as new ones is the best case scenario. The road to becoming a trusted and reliable source for information and content starts by doing your research on what your niche's common interests are. Find out what topics they discuss a lot, their frequently asked questions, the things they want to be clarified, etc… Once you find out what you need to work on, create the content focusing on relevance and accuracy.
When searching the internet for information or content on specific topics, people almost always lean towards websites that are trustworthy and reliable. They keep coming back to those websites times and time again. Remember to incorporate your wealth of knowledge, experience, insight, and creative ideas when creating and sharing the content with your audience and prospective customers.
4. Create your Email List
The ability to create and continuously update a list of names and email addresses of people who are interested and enjoy reading and sharing your content is another way to increase traffic to your website. You can collect email addresses through a sign up form on your website or blog alternatively you can also use your exit overlays to ask for their email address if they liked the content.
Incorporating email marketing to your current marketing plan helps by reaching out to your audience and sending them emails regularly so they can increase the traffic on your website.
Fun Fact: Email marketing delivers higher conversion rates compared to any other marketing approach.
5. Come Up With Industry Leading Content
Create content that showcases your knowledge and your expertise in your niche or chosen field. Cover topics that are not done by other websites, research topics that people want that you or your competition have not covered yet. The ability to conceptualize, create and deliver content that is better than what your competition offers makes more and more people go to your site because of your higher quality content.
Be sure to use a good combination of guides, how-to articles, infographics, tables with data, statistics and images to make your content make a bigger impact so your audience will read, share and keep coming back for more.
6. Pay Close Attention to Timings and Trends
Something marketers have to be mindful of is the timing of their efforts to increase traffic. Different content is seen by different people through different times of the day. Companies time their product launch together with the holidays, seasons, celebrations, weekends, and annual events to maximize the exposure and opportunity for people to purchase their product.
Find out what content works best at what particular day and time of day so you can maximize the effectiveness of your marketing campaign efforts on a daily basis. You need to know how your audience reacts or behaves whenever you put out new content and adjust accordingly. Knowing when and what to post in a day will help you get optimum levels of traffic.