6 Persona-Driven Steps To An Effective Content Marketing Strategy
You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothing.
83% of marketers cite lead generation as their top goal for b2b content marketing, but when the focus is on driving enquiries, it’s easy to get caught up with too much product promotion.
If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.
By following these 6 steps you’ll build an effective, persona driven content strategy, and create lead-generating content in the tone and style your buyers want to see.