Forbes listed “timing” as one of the most significant aspects of making a video go viral. This means simply utilizing a popular current topic. Integrate the topic into your video in some way, post to social media and maybe even throw in a few focused hashtags.
Bring Personality and Humor
It would be great if a local company could post a typical video promoting their corporation and have it go viral. Typically, though, this just is not going to work. Only videos that show off personality, and usually humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, in particular, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his confident personality and presented several hilarious one-liners throughout the video. Aim at being real and funny for a shot at viral success.
Never Be Afraid To Drop A Few Dollars
Even if a video has ‘viral' written all over it, it does not stand much of a chance on small Facebook pages. This is a real problem for local business owners in small towns. This is why, if a video gets more engagement than normal, it doesn't hurt to spend a few dollars boosting the video post to maximize exposure.
Even following all of the rules will not guarantee a viral video. The good thing is, it does not take a million viral videos to make a small business at least temporarily famous. It only takes one, so striving for that goal can be worthwhile.