Mobile advertising has slowly but surely established itself as a leader in digital media strategy, as this channel continues to evolve and innovation abounds. There are now 163.9 million smartphones in the United States alone, and mobile consumption is growing by leaps and bounds each year. If one thing is clear about your marketing efforts in 2015, it’s that mobile should play a major part.
What’s still unclear to many businesses new to the mobile arena, however, is how best to utilize mobile to ensure they are deploying the best solutions, right now, that will score with their target consumers. Should they build their mobile effort based off a desktop platform? Should they develop an app? And what do they do with all the resulting data?
Fortunately, putting together a smart mobile strategy isn’t as overwhelming as it sounds. Here are three things to consider for your mobile campaign as you move through 2015:
Read the full article at Entrepreneur.com