You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount.
One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out.
1. Become Philanthropic
Digital marketing professionals utilize a variety of tactics to get backlinks to your website. What they can’t do, however, is donate your company’s money to philanthropic causes.
The fact is that most organizations, regardless of their stated mission, will be more than happy to link to your website after you make a donation. Make an effort, however, to pick an organization related to your industry.
2. Offer Interviews
If you've become an industry thought leader, many large websites may jump at the chance to interview you. If you’re not well known, though, you can still reach out to those in related industries and let them know what you have to offer. This will take up a minimal amount of your time, but the end result is an authoritative backlink to your website.
3. Start a Blog
If you don’t have a blog, you need to either start one or task your digital marketers with doing so. Frequent authoritative posts will result in a higher SEO ranking in general, but this isn't where it stops. When others find your informative blogs, there’s a good chance they’ll link to the information in their own blog or on other sites. This type of backlink comes without even having to ask.
Backlinks are a powerful tool when it comes to marketing and SEO ranking. It’s important to let your digital marketing experts handle the hard stuff, but if you can take on the aforementioned strategies, you’ll be doing your part in bringing traffic to your company’s site.