3 Facebook Contest Mistakes Local Businesses Must Avoid
Organizations will obviously get lots of engagement if they offer a free Xbox or iPad for a contest. As it so happens, though, this engagement might do you no good. It may seem counterproductive, but these prizes will attract multitudes of people who may have no real interest in your product whatsoever. Instead, give away a gift card to your store or at least something related.
We list some of the things you should avoid if you're planning to run a Facebook contest. Check it out below.
Offering an Unrelated Prize
Holding a contest where the reward is a weekend getaway, free airline flight or brand new iPad will clearly get plenty of engagement. Unfortunately, much of it will not be the engagement you want.
This is because these prizes will attract anyone instead of just those who may possibly purchase your product. Offer gift certificates for your shop or something equally related as a prize instead.
Furnishing Ambiguous Rules
When holding a Facebook contest, you must be sure that all rules are clearly defined. This means entirely explaining method of entry, the prize, winner selection criteria and how long the contest will run.
If your method of entry is something such as "Like this status and share" remember that Facebook has rules against these types of contests. Local companies don't typically have much to worry about, but to be on the safe side, many still use third-party apps. Regardless of how you run the contest, make sure you are absolutely clear on the rules.
Failing to Promote Facebook Contest
No one likes to overwhelm their fans with multiple posts about the same thing. This normal rule, though, doesn't apply when it comes to contests. It is not enough to make a solitary post and then forget about the contest until it is over. Share the status at least one time a day, but make sure you are providing other useful content on the site as well.
Successful Facebook contests can quickly get a business hundreds or even thousands of new followers. This is only, of course, if it is done correctly. Keep the aforementioned issues in mind when running your contest, and try not to fall into their traps.
Have you done a Facebook contest before? Share your experience in the comment box below.