10 Facebook Video Strategies to Help Boost Engagement

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10 Facebook Video Strategies to Help Boost Engagement

Why should I use Facebook video?

Does video on Facebook add any value to my business?

The answer is a big YES! And here’s why…

According to a study by Social Bakers, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads.

10 Facebook Video Strategies to Help Boost Engagement

1. Re-purpose Existing Content

Business owners on Facebook often feel like they need to create brand new video content every time they post just to keep up with customer demand.

The good news is, this is not the case. In fact, you can still engage your fans with your existing content by re-purposing it into video.

This not only offers your Facebook fans new content to engage with but also extends the reach of your previous content without wasting the added time of producing the content from scratch.

Here are a few ways you can re-purpose your content for Facebook video:

  • Re-upload a recorded Blab session
  • Re-upload a YouTube video – this can be both older videos and your more recent clips
  • Record your podcasts in video format
  • Read out blog posts in audio format, then upload via video or create a screen share video as you read through the content
  • Record your slide share as a presentation video
  • Re-upload any talks/speeches you have done

As we can see below, Gary Vaynerchuck has been able to double his amount of video views thanks to re-uploading the same clip to Facebook. In fact, the Facebook video has overtaken the YouTube video in terms of views.

Gary Vee Videos

2. Embed Videos on Your Website or Blog

Depending on the size of your Facebook page, the chances are good that more people visit your website than your actual page, with the exception of promoted content. This presents another great chance for your business to drive traffic back to Facebook through the use of embedded videos.

Embedding your Facebook video into your blogs is just another way to convert new visitors to your site into fans as well as extend the reach of your content. The more your blog gets shared, the more people view your video.

To embed a video from Facebook into your blog, simply click the arrow on the top right of your post, then select “Embed video.” This will then present you with a code. To add this to your blog, simply paste this code into your blog’s HTML or text editor section.

This also presents the added benefit of new visitors to your blog being able to engage directly with the post –- giving them the ability to like, share, and comment on your post without having to leave your site.

Ravi Shukle Video

3. Be Creative with Call-to-Actions

We’ve all seen those YouTube videos with annotations that pop up while we’re trying to watch a video. This can be distracting and get in the way of the viewer watching the video.

However, when it comes to uploading video via Facebook, instead of annotations, you are able to create a call-to-action button at the end of the video.

Now it’s important that before you select the call-to-action, you consider the goal of the video. This could be to drive traffic back to your website, YouTube channel, sales page or even another video. Here are the options offered to you by Facebook:

Ravi Shukle Video

Again, you want to find a call-to-action button that best describes what you would like the reader to do. You can always test these out to find which one gets the highest conversions. Continue Reading